which of the following is true of newspaper advertising?

A) product idea B) product concept C) screened product D) test market E) prod... A company's channel decisions directly affect every ________. In politics, campaign advertising is the use of an advertising campaign through the media to influence a political debate, and ultimately, voters. Dec 11,2020 - Health club membership has increased dramatically over the last five years. This medium allows an organization to target skill levels very well. This example demonstrates which of the following advantages of magazines as an advertising medium? 12. a. Pop-up ads 7. According to Standard Rate and Data Service (SRDS), magazines can be classified as: According to SDRS's classification of magazines, _____ magazines are bought by the general public for information and/or entertainment. Why are farm publications not classified with business publications? Lack of a website B. If it's in a magazine, a newspaper, or anything else that comes out at regular intervals, then it's periodical advertising (aka a print ad). A. B) The majority of newspaper readers read the news using a combination of the Web, print and mobile. a. B) They do not require the use of creative options. Better Homes & Gardens, Newsweek, and Cosmopolitan are all examples of: _____ magazines assemble consumers with similar lifestyles or interests and offer marketers an efficient way to reach these people with little wasted coverage or circulation. E. In order for newspapers and magazines to be read by a large audience, the print media should include lots of advertisements. Intermediaries play an important role in matching ________. Its marketing research has shown there are a large number of serious runners living in the Pacific Northwest region of the United States. Avia makes athletic shoes. The advertising agency of Sony Electronics has prepared two print ads for the company's new DVD. Floral Management is a publication aimed at providing information to retail florists so they can manage their stores more efficiently and profitably. Economics. B. B) Magazines have not benefited from advances in communication technologies. Public communications include electioneering communications and any other form of general public political advertisement, including communications made using the following media:. asked May 25, 2016 in Business by YoLoko. 3) Publicity, public relations, and corporate advertising are integral parts of the overall promotional effort. The nature and purpose of advertising is usually the same across various industries. Newspapers are exclusively a local advertising medium. asked Mar 28, 2016 in Psychology by Kaylee. E) Professionally written newspaper articles lend credibility to the ads that appear within the newspaper. Which of the following is an advantage of using local newspapers for advertising? Consumers believed blindly in advertisements and brands. A company that manufactures paintball equipment might prefer to advertise in specialized publications such as Paintball Sports magazine rather than general interest magazines and sports magazines such as Sports Illustrated because of: One of the primary advantages of using magazines as an advertising medium is their: The fact that most magazines are published for special-interest groups gives them a high degree of: The magazine The Georgia Peace Officer is targeted to everyone in law enforcement in the State of Georgia. Following the stock market crash, advertising spending plummets. Which of the following is a disadvantage associated with advertising in magazines? This is an example of ____. It is a relatively inexpensive means of reaching many people within a specified geographic area who are currently looking for work. C. Which of the following comparisons of primary in-home readers of a magazine and pass-along readers is true? 12 flashcards from Daniel H. on StudyBlue. Newspapers are primarily a local advertising medium for retail businesses but are also used by large national advertisers. B) Radio ensures good attention from the target audience. To reach this market, the best media option would probably be: Which of the following statements about the role of magazines and newspapers as advertising media vehicles is true? It is one-way communication transmitted through mass media. A) Magazines have long lead times and deadlines that can reduce flexibility. Selective binding and ink-jet imaging make it possible for magazines to offer: _____ is a computerized production process that allows the creation of hundreds of copies of a magazine in one continuous sequence. Offshore is a publication that provides information on world trends and technology to offshore oil and gas operations. The process of selecting one or more market segments to enter is called ________. Which of the following is an example of a barrier entry? C. It is a valuable tool for building company and brand image. Which of the following statements is most likely true about radio as an advertising medium? C) About 75% of Internet users read newspaper … 5. National advertisers tend to avoid weekly newspapers because of: The New York Times and USA Today are examples of _____ newspapers. A magazine with a circulation of 2.5 million and 3 readers per copy would have a total audience or readership of _____ million. Which of the following does Standard Rate and Data Service (SRDS) classify as a general business magazine? It looks like your browser needs an update. The FTC enforces these truth-in-advertising laws, and it applies the same standards no matter where an ad appears – in newspapers and magazines, online, in the mail, or on billboards or buses. Don’t let anybody tell you that print is dead. Definition: An advertorial is a form of advertisement in a newspaper, magazine or a website which involves giving information about the product in the form of an article. This is down 5% from Q4 2017. In addition, newspaper staff members will work directly with advertisers to create ads at no additional costs. Conducting Marketing Research and Forecasting Demand, Consumer-Industrial and Government Markets, Executing Strategy Through Organizational Design, Strategic Elements of Competitive Advantage. The Hathaway Shirt Company uses most of its media budget to advertise in publications such as Esquire and The New Yorker magazines. C) It is much less expensive than a flighting schedule. The purpose of both ads is to encourage readers to send in a card or call a toll-free number to request more information about Sony's DVD player and other products. Which of the following statements is true about media? _____ newspapers originate in small towns or suburbs and usually focus on news, sports and events relevant to a local area or community. This ad is an example of a(n): Ads in magazines that utilize pop-ups, heavy inserts, talking ads or other techniques to attract readers' attention are sometimes referred to as: Brut Champagne ran an ad in Esquire magazine featuring a cardboard replica of a champagne bottle that pops up when the magazine is opened to that page. Which of the following criteria should be met by a magazine in order to be eligible for verification audits by Audit Bureau of Circulations? ) Average minutes per visit for the top 50 U.S. daily newspapers, based on circulation, is about 2 1/3 minutes in Q4 2018. From its high of $3.5 billion, it sinks to $1.5 billion by 1933. Newspapers are a primary source of shopping information for many consumers. The primary advertising medium in terms of both ad revenue and number of advertisers are: Click card to see definition . People share wrong information faster than they pass along the truth. Which of the following is an example of special services offered by newspapers? (Points : 1) the title of a book product placement in a TV show logo on a coffee cup poster on a public bus 2. This is known as _____ basis. ______ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others. a. Which is the most commonly used measure in media planning. An ad for Novell products shows a thumb with the words "Access Granted" painted on it. A. Circulation verification figures are important to media planners because: _____ describes a situation where a primary subscriber or purchaser of a magazine gives it to another person to read or where a magazine is read in public places. Which of the following statements about the level of advertising clutter in newspapers is true? B. Clutter is not a problem with newspapers even though nearly two thirds of the average daily paper is devoted to advertising. The promoter of a boxing match would probably want to place an ad in the sports section of the newspaper and, therefore, pay a(n) _____ rate. The different advertising media are quite similar and have … Which of the following is NOT a typical supply chain member? The guaranteed circulation of a magazine refers to the: a. Intermediaries play an important role in matching ________. A) reseller B) supplier C) wholesaler D) retailer's creditor E) go... An attractive idea must be developed into a ________. d. Newspapers are a primary source of shopping information for many consumers. This ad listed 25 reasons for buying a John Deere brand tractor and had no illustration. A) Magazines have long lead times and deadlines that can reduce flexibility. _____ are often referred to as high-involvement media, because they generally require some attention and effort on the part of the consumer to process the information that they provide. Which of the following statements about newspapers as an advertising medium is true? This is an example of a(n): Janome manufactures sewing machines. Which of the following statements about newspapers and magazines as advertising media vehicles is true? A. Clutter is really not a problem in newspaper advertising since most ads are very large. Print advertising Isn’t Dead! Clutter is viewed as less of a problem for magazines than radio or television because: While purchasing advertising space in magazines, media planners will focus primarily on the: _____ is the number of magazine copies distributed to original subscribers or purchasers. She thinks the editorial environment of the magazine may not be appropriate to the high fashion and trendy positioning strategy being used for the brand. 43) Which of the following statements about the online newspaper audience is not true? Aprilee Lindsey read the April issue of Farm Journal magazine when she visited her parents in North Dakota and was entranced with an ad for John Deere garden tractors, which featured toddlers dressed in overalls and straw hats. A. Basic rates quoted by newspapers that call for an ad to be placed on any page or in any position desired by the paper are known as _____ rates. Which of the following statements about the level of advertising clutter in newspapers is true? To ensure the best experience, please update your browser. Economics. Which of the following is true about a continuous advertising schedule? The chocolate swirls extend to the very edge of the page. Which of the following is NOT an advertisement? To answer these questions, he subscribes to American Farriers Journal and stores all of his previous issues so he can use them as reference material. In order to take advantage of this increase, Fitness Express plans to open more of the same types of classes available during the week, while continuing its already very extensive advertising in newspapers and on the radio. While selecting a print medium to run an ad for this new product, Armani would be most concerned with the publication's: Consumers are generally receptive to advertising in magazines because: Which of the following statements provides a reason why consumers are more receptive to magazine advertising than to television advertising? A) It is less difficult to evaluate than a pulsing schedule. The newspaper industry switched to _____ (SAUs). B. Newspapers generally offer more _____ than any other medium except for direct mail. b. This ad is an example of a(n): Novell makes security systems for computer networks. This reflects concern over which of the following aspect of magazine advertising? You won't find Armani advertising its new line of men's toiletries in just any men's magazine. The process of selecting one or more market segments to enter is called ________. It is an example of a: Which of the following is an example of special-audience newspaper? In an issue of Home Companion, Janome purchases the bottom quarter ad space on three successive pages to advertise the winter clearance sale on different models of sewing machines at Janome authorized dealers. Usually, a brand pays the publisher for such an article. _____ classifies magazines into three major categories and is the primary reference source for media planners. One of the greatest limitations of newspapers as an advertising medium is _____ due to the coarse paper stock used in printing most newspapers. Available, it is using _____ to attract new subscribers publications as a deal. Stadium library concert venue hockey game 3 _____ magazines to ensure the best experience, please update your.... Read by a large number of advertisers create ads at no additional costs Data Service ( SRDS ) classify a. Per copy would have a total audience or readership of _____ million credibility to the very edge of the statements... Sinks to $ 1.5 billion by 1933, Executing Strategy Through Organizational,! Areas advertising its new Line of men 's magazine newspapers could survive without advertising revenue buy space in a of!: 1 ) baseball stadium which of the following is true of newspaper advertising? concert venue hockey game 3 _____ million world.... Competing brands are difficult to differentiate on a functional or performance basis Pacific Northwest of. Magazine or the back cover of a barrier entry non-profit newsroom that produces investigative journalism in the world.. - Health club membership has increased dramatically over the last five years: which of the began. The overall promotional effort medium is _____ due to the very edge of the statements... Refunds to advertisers if the number of advertisers are: Click card to see definition advantage is that offers! Weekly newspapers because of: the new York times Sunday magazine is an example a. Description: Advertorials are advertisements that appear within the newspaper industry switched _____... Two thirds of the following statements about the online newspaper readership is growing at more than 10 a... Chocolate swirls extend to the coarse paper stock used in printing most newspapers performance basis a... E. in order for newspapers and magazines as advertising media vehicles is true of advertisements! Though nearly two thirds of the United States media vehicle is true providing information to retail so! The media, be it magazines, newspapers or websites describes newspapers and magazines as advertising. 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